Design Thinking

This two-daycourse brings the tools and techniques of design thinking to your team. We will help you to analyse your clients and their needs. The outcome of this program is an extensive customer journey for one or multiple personas and a synthesis of the 3 customer problems that prove to be most valuable to solve.

Training Agenda

Day one: Understand Your Customer

The Strategic Impact Of Design Thinking
Why design-driven companies have a strategic advantage
Customer-centricity vs tech-driven innovation
Explore tools used by designers
Understand how to create value for our customers
How design principles improve success rate of innovation

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Learn by Observing Your Customers

Spy on customers, find out what they do and why they do it
Observe customers and make 100+ pictures of their natural behaviour
Map all actions of your customers on a timeline

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Detailed Customer Journey

A thorough understanding of the Design Thinking methodology
Customer Journey (timeline) with pictures, emails, quotes, actions, etc.
Several persona (segmentation within the market segment)

Day tow: Definition: Problems & Needs

Design Thinking Process: From Needs to First Solutions

Learn how to categorize user problems
Estimation of the value of solving these problems
Visualization of key problems
In-depth analysis of most valuable problems to solve: What needs to be solved?
What are the limits/requirements of our target group

WHAT IS THE VALUE FOR YOUR COMPANY TO SOLVE THESE PROBLEMS?

Design brief for 3 most valuable problems/opportunities
Requirements for the solution
Reward for your company to solve these problems
Recommended for:   All levels
Course Duration:      Two days

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